Anti-Overkill Micro-SaaS (Lean Alternatives for SMBs)

Most small businesses buy software built for companies 50 times their size, then pay for features they never touch. A solo consultant pays $150/month for Salesforce and uses maybe 5% of it. The average company now runs 130 SaaS apps, and workers burn nearly 200 hours a year just switching between them. This idea: build single-function AI tools that do one thing well at $10-30/month. A CRM that just handles follow-up reminders. An invoicing tool that just sends and tracks. No feature bloat, no mandatory onboarding calls with a "customer success manager," no settings page with 47 toggles. The math works. Micro-SaaS products at this price point hit 85% gross margins. The median successful one generates $15K MRR. The SMB software market sits at $90-110 billion, and 82% of small businesses that regret buying enterprise tools point to cost as the reason. Nobody has consolidated the "anti-overkill" positioning across verticals yet. Cal.com owns scheduling. Carrd owns one-page sites. Linear owns lean project tracking. The opportunity is a portfolio of 3-5 focused tools under one brand where simplicity is the product, not a selling point.