ProblemMarketplace sellers do not lose weeks on “growth” tasks when Amazon, Walmart, or eBay flags them. They lose them reconstructing facts, invoices, policy references, buyer messages, and deadlines under pressure. Amazon’s Account Health Rating runs from 0 to 1,000 across the last 180 days, drops critical cases to a 3-day resolution window, and can leave an account “At-Risk” at 100-199 or “Unhealthy” at 99 or lower. Walmart reviews performance over the last 30 or 60 days and can suspend accounts that miss thresholds like 2% cancellation rate or 90% on-time delivery. eBay evaluates on the 20th of each month and expects no more than 2 unresolved cases or 0.3% plus a defect rate under 2%. Sellers still handle those workflows with Google Docs, screenshots, consultants, or lawyers.
AppealReady Commerce: account-health and appeal desk for marketplace sellers
TLDR
SolutionAppealReady Commerce is the case desk between a marketplace warning and a reinstatement submission. It ingests the notice, classifies platform and violation type, tells the operator what evidence is missing, assembles a policy-aligned timeline, drafts a Plan of Action or appeal packet, and tracks resubmissions, deadlines, and outcomes across Amazon first, then Walmart and eBay. The product is not generic “seller analytics.” It is the incident workspace for account health, ASIN suppressions, deactivations, and reimbursement-adjacent dispute packets.
Market opportunityAmazon third-party sellers still represented 60.0% of paid units sold in Q1 2026 according to Marketplace Pulse. The existing spend band is real: Helium 10 charges $99, $279, and $1,499 per month across core plans, sellerboard pricing anchors start near $19 per month, Appeal Wizards sells $250 hourly consultations, Reddit sellers report lawyers costing $1,000-$5,000 for larger cases, and Riverbend sells specialized suspension services with 1-day to 4-day delivery windows. That leaves room for a software-first incident desk priced between analytics tools and human consulting.