ProblemMedicare covers one pair of diabetic shoes and up to three insert pairs each year, yet fewer than 20% of eligible beneficiaries use the benefit because clinics still rebuild certifying-physician proof, foot-condition evidence, and supplier paperwork by hand.
SolutionCertSole AI reads podiatry notes, PCP notes, and DME requirements, then builds a qualification packet, flags missing criteria before the fitting slot, and routes each case to staff with the exact blocker instead of another vague "waiting on docs" status.
Market opportunityThe wedge sits inside an $8.96B diabetic-footwear market growing 7.7% annually, sells into documentation-heavy podiatry groups already paying for EHR and billing software, and can price below broad prior-auth tools while saving staff time on every shoe order.