ProblemFertility clinics lose cycles after the doctor already said yes. Staff still chase prior auth, specialty-pharmacy routing, consents, infectious-disease labs, and financial clearance on a menstrual clock. Reddit threads show patients reaching stim start with missing authorization or clinic-side precert mistakes.
SolutionCycleDesk IVF is an AI worklist for the days between treatment decision and day-1 meds. It flags which patients are truly clear to start, which ones need payer rescue, which scripts are stuck at the wrong pharmacy, and which consents or labs will break the cycle if nobody acts today.
Market opportunityThe U.S. IVF market was USD 5.281B in 2023 per Grand View Research, and MD Consents shows fertility workflow software can charge roughly £8-14 per cycle. FEHB expanded IVF coverage in 2025, but prior-approval rules, lifetime caps, and benefit variance still leave clinics with a messy clearance queue.