ProblemOnly 20-30% of eligible patients ever start cardiac rehab. CR coordinators still track referrals, insurance verification, prior auth, physician orders, and intake paperwork across spreadsheets and EHR screens — losing days or weeks between referral and first session.
HeartStart: CR start-readiness board for cardiac rehab programs
Idea Overview
TLDR
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SolutionA read-only morning board that shows which referred patients are truly ready to start CR and which exact blocker (missing auth, incomplete order, expired labs, no slot) still needs action. No new system of record — ingests from the hospital EHR schedule or CSV export.
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Market opportunity~2,800 US hospital-based CR programs each managing 200-600 patients/year. CMS pays $58-85/session for 36 sessions per patient. Global CR market at $2.86B (2026) growing 6% CAGR. No incumbent owns the pre-enrollment clearance layer between referral and session 1.