ProblemCRE teams still track renewal notices, rent escalations, CAM review dates, and option windows across PDFs, email, and spreadsheets. JLL, Occupier, Leasecake, and Hughes Marino all describe the same failure mode: critical dates are easy to abstract and still easy to miss.
SolutionOptionWatch CRE sits after lease abstraction. It turns clauses into a daily action board: which deadline is coming, what notice language applies, what backup is missing, who owns the next step, and which leases are false-ready because extracted data has not been validated against the source document.
Market opportunityGrand View Research pegs lease management at $5.65B in 2024, reaching $8.13B by 2030 at 6.4% CAGR. Buyers already pay for systems like Visual Lease, Occupier, Leasecake, MRI, and Yardi, but the messy last mile before a date passes is still manual and worth a focused workflow product.