Property Management dla Small Landlords (2-20 Units)

Small landlords with 2–20 units occupy a strange blind spot in proptech. They own nearly half of U.S. rental housing—roughly 22.8 million units in small properties—yet most property management software is built for bigger portfolios and priced out of reach. These landlords spend 4–9 hours a month tracking rent, logging expenses, and chasing lease renewals, usually in a mess of spreadsheets and sticky notes. The opportunity is a $15–30/month tool that works like the Google Sheets they already know, but adds the five things they actually need: rent payment tracking, expense capture with receipts, lease date reminders, basic P&L reporting, and a tenant contact directory. No feature bloat, no $100/month minimum from Buildium, no tenant-paid fee gimmicks from TurboTenant. The U.S. small-landlord software market is around $1.8 billion. A product capturing 0.5% of that hits $9 million ARR. Why now: remote work pushed many into first-time landlording after 2020, and incumbent tools keep adding features rather than stripping them away. Nobody in this market is betting on less.